
Crowds of visitors attend the 10th China International Digital Entertainment Expo in east China's Shanghai municipality, July 26, 2012. The expo, as known as China Joy, kicked off in Shanghai New International Expo Center Thursday. The China Joy themed as "Years of Glory, Years of Gratitude, New Decade, New Era" has attracted 349 exhibitors from more than 30 countries and regions, displaying over 600 game products. (Xinhua/Che Rui)

Photo taken on July 26, 2012 shows a cosplayer at the 10th China International Digital Entertainment Expo in east China's Shanghai municipality. The expo, as known as China Joy, kicked off in Shanghai New International Expo Center Thursday. The China Joy themed as "Years of Glory, Years of Gratitude, New Decade, New Era" has attracted 349 exhibitors from more than 30 countries and regions, displaying over 600 game products. (Xinhua/Xu Cheng)

Photo taken on July 26, 2012 shows three show girls at the 10th China International Digital Entertainment Expo in east China's Shanghai municipality. The expo, as known as China Joy, kicked off in Shanghai New International Expo Center Thursday. The China Joy themed as "Years of Glory, Years of Gratitude, New Decade, New Era" has attracted 349 exhibitors from more than 30 countries and regions, displaying over 600 game products. (Xinhua/Che Rui)

Visitors play a football game at the 10th China International Digital Entertainment Expo in east China's Shanghai municipality, July 26, 2012. The expo, as known as China Joy, kicked off in Shanghai New International Expo Center Thursday. The China Joy themed as "Years of Glory, Years of Gratitude, New Decade, New Era" has attracted 349 exhibitors from more than 30 countries and regions, displaying over 600 game products. (Xinhua/Xu Cheng)